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Official mascot for Birmingham 2022 Games revealed

todayMarch 23, 2021 9

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The official mascot for the Birmingham 2022 Commonwealth Games, Perry; a bull adorned with a patchwork of multi-coloured hexagons, is revealed today (22nd March).

 

Perry is inspired by the design by ten-year-old Emma Lou, the winner of a national design competition that took place over the summer of 2020. The competition tasked children aged 5-15 with creating a mascot that reflects the identity, heritage and culture of Birmingham and the West Midlands.

The summit saw more than 50 children from across Birmingham, and the West Midlands take part in tasks to develop the mascot’s characteristics, values and movements, helping to inspire Perry’s personality.

Eric Lou, Emma’s father, said he is bursting with pride: “I was so impressed by Emma’s mascot design. She has taken the Brummie bull and made him extra special. Her design is all about the strength that comes with bringing people together, and that couldn’t be a more powerful message right now.”

The hexagons, which are rainbow coloured, represent the coming together of the Commonwealth in equal partnership with the diverse communities of Birmingham and the West Midlands at the Games in 2022.

Perry becomes the first mascot, at any multi-sport Games, brought to life through augmented reality, giving people the opportunity to #PoseWithPerry using their mobile phone camera via a special filter on Facebook and Instagram. Users can summon an animated, 3D version of Perry into their living rooms, pose for pictures with him, and share their photos on social media. 

Perry is named after the Perry Barr area of Birmingham, the home of the Alexander Stadium, which will host the athletics events at the Games, as well as the opening and closing ceremonies. The stadium is undergoing a £72 million transformation in time for the Games. Also, he can be seen wearing a medal, which references Birmingham’s iconic Jewellery Quarter, the UK’s centre for jewellery and precious metals for more than two hundred years.

Nigel Huddleston, Minister for Sport and Tourism, added:

“Perry will be the face of Birmingham 2022 for millions of people in the UK and around the world. It is fantastic to see him come to life in this way.  

“Congratulations to Emma for coming up with this thoughtful and imaginative design, which is such a fitting reflection of everything we want Birmingham 2022 to stand for.”

A range of mascot clothing and accessories are available to buy from today from the newly launched Birmingham 2022 online shop – shop.birmingham2022.com

Written by: David Watkins

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