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Hertford Street set to be given colourful makeover

todayFebruary 26, 2021

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Artist Morag Myerscough is working with Coventry City Council in order to breathe vitality into Hertford Street.

Born and raised in Holloway, London, her work is rooted in creating a sense of joy and belonging for all those who encounter it. From schools and hospitals to cultural hubs and town centres, Morag transforms public spaces by creating engaging experiences for everyone.

Morag will be working with the existing architecture and transforming Hertford Street with bold expressions of colour and planting in a dramatic art installation that is set to be installed over the spring months.

Councillor Patricia Hetherton, Cabinet Member for City Services, said: “Morag is an internationally renowned artist, and I’m delighted that she wants to come and work in Coventry. Her signature style is fantastic, and I’m sure it will go down a treat in Hertford Street.

“She has drawn up an impressive planting scheme, which combined with a pop of colour, will finish off Hertford Street and make it an impressive route from Bull Yard to Broadgate.”

A few weeks ago, Council staff started cleaning the canopy area on Hertford Street, and preparatory painting work will begin soon. 

Morag’s mantra is ‘make happy those who are near and those who are far will come’. Her strong visual approach is instantly recognisable and elevates every context in which it is placed. She has always been fascinated by how colour patterns and words can change urban environments and people’s perceptions of spaces into places.

Her work is rooted in creating a sense of joy and belonging for all those who encounter it. Morag creates specific local responses to each distinct audience that will see and experience the work, using it to create community and build identity.

Morag herself added, “Community is at the heart of every project I do. Hertford Street has so much potential. Working with the food traders and surrounding shops, together we aim to make a new destination for everyone that brings joy to an area that needs some love.”

 

Written by: David Watkins

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