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“Leading creative quarter” Digbeth receives boost following BBC announcement

today18/02/2022

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Today’s announcement that popular BBC television series MasterChef is relocating to Birmingham has been hailed as a boost for long-standing plans to regenerate the Digbeth area of the city. 

Paul Kitson, Strategic Director for Place, Prosperity and Sustainability at Birmingham City Council, said “Digbeth is a fantastic part of our great city, boldly showcasing everything great about our past, present and future – it really is one of the leading creative quarters, not just in the UK, but internationally.”

Home to five Michelin-starred restaurants, a bustling street food scene, the renowned Balti Triangle and a host of well-regarded independents, the city’s food sector is playing an increasingly important role in Birmingham’s economy.

Mr Kitson added: “We have the skills, the talent and are developing the infrastructure to enable this to happen – and the MasterChef relocation is an endorsement of everything that partners in the city are doing.

“There will also be positives for the supply chain, and this will open doors for local innovation and entrepreneurism. We are all looking forward to seeing how this partnership unfolds.”

 

Written by: David Watkins

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