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Business leaders putting West Midlands on the world stage


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Create Central, the West Midlands trade body for the creative content sector, has assembled a star-studded array of home-grown industry talent to join its existing membership to act as global roving ambassadors for the region. 


Launched in October 2019, Create Central kicked off its programme of delivery in the summer of 2020, since then our membership of industry leaders has expanded to include some of the most successful TV, film, games and wider creative content business leaders to turbo-charge the region’s creative content sector.


The next phase of Create Central’s evolution is to reach out to international audiences making use of these renowned and respected role models to get the West Midlands’ message going global. 


Create Central Chair Ed Shedd said: “I’m delighted to announce that Sir Lenny Henry has agreed to be a Create Central Champion, alongside Steven Knight, Adil Ray, Marverine Cole, Angela Ferreira, and more amazing industry leaders. 


“They’ve all agreed to be Create Central Champions because they believe, as we do, that investment in the creative industries is essential to our economic recovery and the future of our amazing home-grown talent that, all too often, we see leaving the region.”


Create Central Champions will provide international reach, taking the West Midlands global. Expect to see them out and about helping to network our regions opportunities for local talent and encouraging investment and increased content creation and production in the region. 


Create Central is made up of successful business leaders from the region – you can find out more about Create Central and its Members on its website www.createcentraluk.com.  


Adil Ray OBE said: “I don’t see how you can tell UK stories without knowing what’s happening right here in this region. That’s why my team and I have set up Cornered Tiger, a Birmingham based Production company. If you are a commissioner, a broadcaster, a creative or someone with an idea, come to the West Midlands and be part of it. Come and see why this region is the beating heart of the UK.”

Written by: David Watkins

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