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Coventry coming together to support rough sleepers this Christmas

today02/12/2021

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A project that is helping rough sleepers in Coventry, is expanding with the support of retailers in Coventry City Centre.

Change into Action is an alternative giving scheme. All the money donated goes directly to change the circumstances of rough sleepers.

Coventry Building Society stepped in recently to fund shop front touch points for people who want to offer a £3 donation to support rough sleepers.

Charities can apply for money from Change into Action to help support a rough sleeper they are working with. It can fund local charities to pay for clothes, mobile phone top-ups, household items, and contributions to rent and other practical financial support to people who are either rough sleeping or struggling to remain in accommodation.

Emma Brodie, Senior Community Officer at Coventry Building Society, commented: “We were really proud to be the first venue in the city to install a Change into Action point and to see other retailers get involved is great news.

“It’s incredibly straightforward for anyone walking by to give to the city’s homeless, with the reassurance that 100 per cent of every donation goes directly to rough sleepers in our city.”

Coventry BID Director, Trish Willetts, added: “This is a great campaign to help people who need it most at a difficult time of year. At the BID we’ve been working to ensure all of our businesses can engage with the campaign and help provide touch points so people can make vital donations. Change into Action gathers donations to support specialist organisations already working with homeless people in Coventry and helps to get people off the streets and back into the community.”

Money donated is used to help provide a range of initiatives from rental deposits for permanent accommodation to new clothing and training for jobs. Agencies apply on behalf of rough sleepers to receive a payment to either purchase goods or services that will either prevent rough sleeping or assist to move somebody into accommodation.

To report and refer a rough sleeper for help, please contact Streetlink at streetlink.org.uk or call 0300 500 0914

If you think the person is in immediate danger or needs urgent care, please call 999.

Written by: David Watkins

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