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Midlands football clubs giving young people working incentive


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Aston Villa, Wolves, West Bromwich Albion, Birmingham City and other professional or semi-professional football clubs are being invited by the West Midlands Combined Authority (WMCA) to help young people kick off their work careers.

The Government’s Kickstart scheme funds employers to create six-month job placements for 16- to 24-year olds on Universal Credit who are at risk of long-term unemployment.

Organisations represented at the webinar on Friday 18 June from 9.30-10.30 will include the Walsall FC and the English Football League (EFL), which has already taken on seven young Kickstarters, with 13 more places due by the end of the year. To book your place at the event, visit: https://www.eventbrite.co.uk/e/157222858803.

Adam Davy, community director for Walsall Football Club, said: “We’re very proud to be part of Kickstart. We’re helping young people in our community gain valuable life skills through the funding, and we already see their confidence grow.

“I would encourage other football clubs to join the scheme, which is a great way of bringing new talent into their business.”

The WMCA is holding an event with the Department for Work and Pensions (DWP) for Premier League, EFL Championship and Conference League football clubs in the region to talk about how they could offer valuable placements for young people. 

More than 200,000 Kickstart jobs have been approved through the scheme nationwide. Over 10,000 of these are in the West Midlands – the fourth-highest rate nationally.

The roles at Walsall FC have been made available by the EFL Trust, which acts as a gateway organisation for more than 65 clubs and has created hundreds of jobs around the country.

Cllr Ian Brookfield, leader of the City of Wolverhampton Council and WMCA portfolio holder for the economy, chairs a WMCA task force focused on improving opportunities for young unemployed people.

He said: “Our young people are our future, and we must do everything we can to support them as the region’s economy recovers from the impact of the pandemic. This event is a great opportunity for local football clubs to find out how they can help young people through Kickstart.”

To register for Kickstart, visit https://www.wmca.org.uk/kickstart-scheme and for more information, contact [email protected]


Written by: David Watkins

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