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Innovative projects being considered to reduce personal car use


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E-scooters, buses on-demand and Enterprise Car Club vehicles are just some of the innovative transport projects being looked at to reduce personal car use under a two-year trial at the University of Warwick.

The West Midlands is home to the £22 million Future Transport Zone, set up to harness the latest technology and data to design and develop accessible and connected transport alternatives that are faster, cleaner and greener – contributing to achieving the #WM2041 ambition to reduce the region’s carbon footprint.

Throughout the two-year trial, participants will be encouraged to change their transport choices with incentives for people who choose greener travel as part of the “Choose your way Warwick” campaign hosted on the Betterpoints App.

Parvez Islam, director of transport and mobility for the University of Warwick, said: “Our scheme with Transport for West Midlands is an important signal that we are committed to exploring new and better ways of living, studying and working on our campus, by designing solutions with our campus community.

“This scheme gives our staff, students and communities an opportunity to experience the future of sustainable transport and mobility and to play a part in building a shared understanding of how new concepts, modes, technologies and approaches can help shape behaviours and make a better world.”

The trial will look at how new transport solutions like e-scooters, a car club and a demand-responsive bus service can affect travel behaviour and replace traditional car use in and around the University campus area.

The showcase projects include:


  • Voi Technology, the UK’s leading e-scooter operator, is bringing carbon-neutral e-scooters to the University of Warwick campus as part of a pilot research project to help inform Government e-scooter legislation in the UK and research into micro-mobility. The e-scooter trial will begin on campus and be rolled out to cover a wider area from March.


  • Membership of Enterprise Car Club with access to two low emission Hyundai IONIQ cars for staff, students and the local community. The vehicles can be booked for anything from half an hour to a full day. As well as the two-car club vehicles, members can also use any of the car club’s 1,400 vehicles around the UK and access the wide range of cars from Enterprise’s daily rental fleet.


  • Later in the year, a demand responsive bus service will be introduced to encourage the use of public transport by being able to order a bus in a similar way to a taxi. The convenience of the DRT will make it easier for the local community, staff and students to use public transport where a traditional bus service may not be appropriate. 


Gary Palmer, general manager of Enterprise for the West Midlands, added: “Being close to where people need to use vehicles means our car club can operate very efficiently, bringing lower emission mobility to the heart of the community and helping reduce traffic congestion and improve air quality.”

A Future Transport Zone seeks to explore and evaluate several different transport initiatives that improve residents and visitors’ lifestyles by providing greater choice and flexibility. 

Following the two-year trial, the mobility showcase results will help find the best solutions that work for the residents to reduce their carbon footprint and help them make more informed and environmentally friendly transport choices while contributing towards achieving the region’s net zero-carbon ambitions.


Written by: David Watkins

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