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Businesses in the West Midlands paving the way for 5G technology


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Ten start-ups are pioneering new green technologies using 5G technology. They are supported by 5PRING and its Green Innovation Challenge programme, set-up in partnership with Suez, a large utility company, and the West Midlands Combined Authority (WMCA) last year.

Some of the innovations include transforming home deliveries, reducing pollution through better traffic management and high-tech recycling.

The cohort of successful applicants now have access to cutting edge technology and a private 5G network. This is supplemented by coaching, mentoring and expertise from various experts at the multi-national organisations that comprise the 5PRING consortium.

5PRING itself was pioneered by West Midlands 5G (WM5G) Limited, a multi-million-pound programme that both the WMCA and DCMS set-up to develop the UK’s first region-wide 5G testbed. 

Robert Franks, Managing Director at WM5G, added: “We’re pleased that the Green Innovation Challenge response was oversubscribed, and we are working with eleven of the brightest start-ups to drive forward 5G innovation. 

“We’re fully aligned to the WMCA’s vision for a greener future and look forward to seeing these businesses continue to develop, prove and scale their respective applications and services.”

The successful applicants who make up the cohort of start-ups are:


  • Osmium – A remote monitoring service that can easily integrate with machines
  • KC Technology – A smart traffic control system that includes intelligent radar-based traffic detection to monitor vehicle and pedestrian flow.
  • CurveBlockA platform that opens the door for people to invest in green real estate developments. All builds are carbon zero and energy positive.
  • Omniflow – A smart lamp post powered by wind and solar that transforms a regular streetlight into sustainable smart infrastructure.
  • Electric Zoo – A seamless solution to help travellers go electric the easy way. Smart technology utilising 5G analyses journey data, the supply of electric vehicles and charging points. 
  • Arrive.by – A platform that optimises the delivery of people, packages and things, providing a bespoke solution at scale for clients through custom maps and vehicle profiles. 
  • Everyware – An advanced tracking solution that provides valuable insight into a customer’s business operations, improving operational efficiencies.
  • Aistetic – A B2B technology platform for retailers to make fit and style more accessible to more people, leveraging computer vision and deep learning.
  • Westfield TechnologyThe world’s first pure electric AI autonomous road sweeper that has a secondary job of conglomerating deliveries to houses, universities, places of work, hospitals, shopping centres and more.
  • Greyparrot – AI-powered computer vision software that could increase transparency and automation in recycling. 5G enables the real-time transfer of information on waste flows that can be used to optimise recycling plant performance.

These organisations are at the outset of a three-month-long tailored programme. They will experiment with their specific 5G use cases to develop a proof of concepts and, importantly, a scaling plan to drive real-world 5G opportunities.

Driven by the WMCA’s WM2041 programme, the West Midlands region is committed to leading England’s low carbon transformation and sees 5PRING’s Green Innovation Challenge as a significant part of this.

A series of engagement events for businesses outside of the Green Innovation Challenge are running throughout the 5PRING programme, known as Engage, Explore and Exploit. For more information or to get involved, visit: https://5pring.org/




Written by: David Watkins

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